Saikala Sultanova, VP of Growth Marketing at Drest, stated that “the global pandemic resulted in a surge of demand for escapism and entertainment which in turn, resulted in the mobile gaming market surpassing $136 billion in consumer spend in 2022, growing 1.7x faster than the gaming market overall.” Last but not least, we’ll dive deep into the data to share with you the most industry-sweeping trends, and paint an insights-driven picture of the current state of ad spend, consumer spend, iOS marketing, and more. And how can brands leverage channel diversification in their efforts to drive better user acquisition, retention, and monetization?.
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